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Football, banter and french fries. Count Bem Brasil in.
With creativity and strategy, you can go a long way (even with a single shoot day).

We created two films with different souls, rhythms and vibes: one for those who live football with grandstand emotion, another for those who turn any hangout with friends into happy hour. All with the crunch the brand deserves.

The campaign photos steered clear of classic advertising aesthetics. Instead of posing, in came loose laughter, late-afternoon light, a messy table and that hug only your own crew understands.

To complete the campaign, we created a visual line that extends the Bem Brasil universe beyond the films and photos. The inspiration? Collectible stickers, the kind you put on your water bottle, your laptop or the office fridge door.

Each piece carries a bit of the brand’s personality and soul, with titles, icons and illustrations that mix friendship, happy hour, football, fun, lightness and, of course, french fries. They’re objects that speak the crew’s language and help keep Bem Brasil present in everyday life, with humor, color and Brazilian flair.

In the end, that’s what it’s all about: a fry that goes with real life. One that goes from the air fryer straight into good conversation. From the commercial into fond memories. From the brief to the crew’s table.