Black Friday

But it wasn’t just a campaign. It was real integration with the Esportes da Sorte team, because here promotions aren’t static: they’re constantly changing, rising, flipping. We created an agile, living structure for endless rollouts by their in-house performance, CRM and content teams. Everything ready to respond to each new action.

And when I say “everything”, I mean everything:
• An alphabet of hand-made letterings that became motion.
• AI prompt libraries to create surreal characters and scenes in record time.
• And of course, that touch of humor with attitude and the good old visual shock. Our signature with Esportes da Sorte. I dare you not to like it.

Everyone has used AI-generated game characters.
But like this, with this stopping power and this “stop-everything” look? That’s another story.
Maybe it’s the first time one of these characters looks into the camera and you actually look back.