É muito mais que bet

After the national campaign that drew the most attention in the segment, introducing Esportes da Sorte’s brand and unique personality, it was time to sell the goods: good old retail, now as good new retail.

We understood that Esportes da Sorte’s attributes followed a persuasive escalation: you can have fun for free, bet from one real, win up to a million, withdraw as many times as you want and still get the best customer service. Just try it to understand why “É Muito Mais Que Bet” (it’s so much more than a bet).

All it took was wrapping this in the brand’s personality, adding a big dose of strategy, counting on the best team of partners in Brazil, and that was it. This one was easy.

To cover so many differentiators, we bet on a segmented communication strategy, with a short film for each argument. That gave us the chance to target, retarget and go ever deeper into the conversion funnel.

BBBBrenda! We came in with an innovative ad format so nobody would sneak off during the commercial break of Big Brother Brasil 2024.

And before talking about responsible gambling became a legal obligation, we got ahead by bringing in none other than Porta dos Fundos to create a series of content focused on the topic. Practically a campaign within the campaign.