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I DA-RE anyone to finish this video and not know who the advertiser is. I dare you. Our mission with this piece was simply to generate (here comes the buzzword) awareness.

Among so many betting brands, we racked our brains to find an unforgettable way to introduce ourselves, with clarity for the idea and feeling for the brand.

It’s great when a client is open-minded enough to understand that, sometimes, a simple message is far more effective than trying to cram all the information in the world into a single piece.

Approaching the work as an “introduction campaign” rather than a “launch campaign” was decisive for the creative planning. It let us guide feelings, messages and moments in a more fluid, narrative way, like a sequence of little stories adapted to the context of each piece and action. While launching something suggests a one-off impact, introducing yourself conveys continuity and opens the door to lasting relationships, with approaches ranging from “hi, how are you?” to “hey, pay attention!”.